The importance of thoughtful packaging planning forecasts

Gianni Linssen
Written by
Gianni Linssen
/ Published on
December 12, 2022
When starting a new packaging project, one of the first questions a packaging supplier will ask is about your estimated annual volume. While it is common for businesses to be unsure of this number, the annual volume of packaging units can significantly influence the overall project. This includes design choices, machinery selection, and cost. Accurate volume forecasting is essential for ensuring a cost-effective, scalable, and efficient packaging solution. Let us explore how these factors play a role in thoughtful packaging planning.
Planning board

What are packaging planning forecasts?

 

Packaging planning forecasts are forward-looking estimates of the volume and timeline for packaging production. These are based on historical data, market trends, supply chain signals, and business objectives. Essentially, they predict how many units of packaging materials your operation will need over a specific period. These include blister packs, clamshells, cold-seal wallets, or secondary cartons.This enables packaging suppliers and manufacturers to choose the right production processes, select appropriate machinery, and design tooling for efficient output. With accurate volume forecasts, companies can determine whether to use manual, semi-automated, or fully automated systems. This ensures optimal speed, cost-efficiency, and scalability from the outset.

 

Why packaging planning is important

 

The importance of packaging planning forecasts cannot be overstated. They serve as the foundation for a resilient, cost-effective packaging supply chain strategy. By predicting future demand, businesses can align raw material procurement, production scheduling, and inventory management. Thus, minimizing risks of stock‑outs when demand unexpectedly spikes or costly overstock when volumes fall short. Effective forecasts support budget planning, resource allocation, and the swift adaptation to disruptions, ensuring on-time deliveries while avoiding unnecessary expenses. Thoughtful packaging planning forecasts empower agile decision-making, environmental responsibility, and consistent product availability.

 

How to determine the right volume

 

As mentioned above, there are a few factors that determine the right volume for your packaging planning.

Design elements

 

The unit volume of a product's packaging determines the most suitable production process. For smaller volumes, manual or semi-automated filling processes may be more practical. In these cases, packages are designed to accommodate slower production speeds, with people manually assembling and filling them. They often use small equipment for assistance. In contrast, packaging for high-volume products must be designed for fully automated machinery, allowing for faster and more efficient production.

 

Tip: Plan your design with flexibility in mind. By considering both manual and automated processes from the start, you can avoid costly design revisions as your production volume scales up.

 

Converting machinery and tooling

 

Choosing the right machinery is another critical aspect of packaging planning. Customized packaging requires specific machinery setup and production times, which directly affect costs. Knowing the anticipated volume allows the packaging supplier to choose the appropriate machinery with the best throughput rates. Whether it is 50,000, 250,000, or 1 million units. Different machinery sizes and speeds are used for varying production volumes. This ensures that the process is optimized for both cost and efficiency. Tooling, such as molds or die cuts, is also laid out based on volume forecasts, further enhancing production efficiency.

 

Level of automation for packaging filling

 

The level of automation in the packaging process is a crucial factor in maximizing profitability. Depending on your forecasted volume, the packaging process could range from manual to fully automated. Factors such as available equipment, budget, and confidence in product growth influence the decision. Sharing your strategic vision with your packaging supplier allows them to tailor the design, tooling, and equipment to your specific needs. This foresight helps prevent the need for redesigns or tooling replacements as your product scales. That way they minimize the risk of costly structural changes.

 

Tip: Packaging planning early on can save you from unexpected costs later, particularly if your sales outpace your initial packaging setup.

 

Early cost estimate requests

 

Early in your project, obtaining cost estimates, even with uncertain volume projections, is crucial. These estimates help determine the feasibility of your packaging format and guide important decisions about design, materials, and production processes. Customized packaging components involve various variables that can significantly impact costs, such as material choice, machinery type, and automation level. Understanding these factors early on allows you to design an efficient and cost-effective packaging solution tailored to your production needs.

 

Collaboration with a trusted supplier for your packaging planning

 

Thoughtful packaging planning ensures a functional, scalable, and cost-effective solution for your product. By accurately estimating your packaging volume, selecting the right machinery, and planning for both current and future needs, you can avoid unnecessary complications and reduce costs. A carefully planned packaging strategy will deliver long-term results and support your business’s growth.

 

Contact us today to learn how thoughtful packaging planning can optimize your production process and drive long-term success.

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Gianni Linssen

Gianni Linssen

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Timo Kubbinga

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Jaime Wauben

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